Ignite are a leading architecture firm that specialises in architecture, master planning and interiors, with a focus in the commercial sector. They take pride in their ability to “deliver buildings that not only meet the functional brief, but are commercially viable too.”
Ignite have gained a reputation for their process, aesthetic and project executions because they are on the journey from concept to delivery… effectively meeting and understanding client expectations and user requirements… in essence driving outcomes.
Ignite had brand equity and an excellent reputation as being positive, authentic and personable in the industry, but what they felt was lacking was a brand story they could own and communicate. An essence that spoke directly to who they were and how they were different.
Being one of the top architect firms in the country, they needed to look within, to look the part and reference what made them unique. That’s what they asked Magnum to understand when they engaged us to define their purpose, story and identity.