• FusionGel branding
  • FusionGel branding

FusionGel branding

FusionGel is the latest innovation in memory foam technology. Proudly made in New Zealand by Dunlop Foams, FusionGel combines the pressure relieving comfort of memory foam with the energy-absorbing support of advanced gel particles to provide the ultimate night's rest.

Magnum developed the FusionGel brand, creating the logo and all supporting items. A blue colour palette was inspired by the gel product itself, as was the "polka dot" brand device.

Magnum also produced a product overview video which is displayed alongside the product instore, as well as on FusionGel partner websites.