A brand strategy and advertising campaign developed for UCOL, a leading Polytechnic and Institute of Technology in the Heartland. UCOL offers hands-on programmes from Certificate to Degree level and bridges the skills gap from learning to doing what you love, offering students a practical and industry-relevant pathway to a better future.
Existing to inspire students, businesses and communities to succeed through a relationships-based approach to teaching and learning, the campaign required an approachable, engaging and stripped back message centred around ‘Hands on Learning’. The design focused on actual UCOL students, in their environment, accompanied by fun graphics that served as a visual cue of what their course participation involved. The campaign communicated the enjoyable and diverse nature of the UCOL experience and how it enhances lives through following ones passion.
Through innovative education and access to the latest equipment, UCOL is the place you go to get a hands-on learning advantage.
Valuable skills that make a difference in life.
The TVC developed shows how UCOL’s hands-on learning techniques give you a direct route into the workforce. Each animation demonstrates the transition from UCOL’s highly practical learning environment to the workforce.