Sleepyhead Nourish branding

Iconic kiwi brand Sleepyhead came to Magnum with the brief to launch Nourish, their most advanced bed range yet. Nourish features a unique combination of sleep technology, including revolutionary FusionGel for ultimate support and comfort.

Magnum developed the Nourish brand, including all imagery and visual elements. Two of the main requirements were to show the lifestyle benefits that arise from a good night's sleep, and to clearly explain to consumers the advantages of the bed's unique technology. We created a 3D model of a Nourish bed to showcase its advanced technology in a way that consumers could understand.