HP Summer Celebration

Just in time for the kiwi summer, HP are giving away digital cameras with the purchase of selected computers. With the HP range now featuring Beats Audio™ for studio-quality sound, we captured the essence of the kiwi music festival for this press & online campaign.

Magnum developed the imagery and headline - summer celebration - in line with HP's Everybody On worldwide campaign.

We rolled out the artwork across a range of mediums, including press ads, online banners, microsites and in-store POS.