HP Global/Local

HP came to us with a problem: there is a perception in the New Zealand marketplace that HP Enterprise Services is too big and too global. HP wanted to be seen as personal, and more local than global.

Magnum's solution was to showcase HP's local staff and the skills and experience they bring to the business, through print and online channels.

We constructed copy to fit and directed a series of photoshoots, including one in Christchurch's new Cashel Mall. The audience we targeted included senior and CXO level IT managers in government and large enterprise.

We delivered a creative idea that connects the staff member's personality to their expertise and locality.