This means that most major content outlets (YouTube and Vimeo included) have already switched on to the fact that Flash is on its way out, in many cases preferring to serve video and interaction via HTML5, an open technology that is supported by every major web browser and every current smartphone - including of course the marketshare-leading iOS platform.
“Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.”
I can only assume that Adobe’s latest move was inspired in part by Apple’s refusal to allow Flash onto iOS. Adobe make money on every Flash developer license they can sell and a dwindling audience (as iOS gains further traction) would eventually mean dwindling Flash sales. It’s time then for the company to focus its efforts on HTML5 and what it can achieve in this new realm.
“These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video.”
Flash as a whole is not going away anytime soon, with version 11 (for PC/Mac) having just been released and version 12 due out in 2012. With 99% browser penetration, it’s clear that there’s still a place for the plugin in the online market.