Creating a Page allows you to use the huge number of features that Facebook has on offer to help you keep in touch with your fans/customers, along with the ability to measure ‘Insights’ to ensure your content is reaching the right people.
Note: As of October 2011, Facebook allows users to convert existing Profiles into Pages (automatically converting Friends into Fans in the process).
Facebook may require your Page to accumulate 25 ‘Likes’ or to exist for a few days before allowing you to choose a Username.
What does this mean exactly?
For starters, you can now head to other Pages (such as affiliated businesses/suppliers etc.) and Like them. These Likes will show up on your Page, for everyone to see. They can be a great way to build visitor traffic if you can get other Pages to Like yours too.
When you’re using Facebook as your Page, every action that you take will be attributed to your Page rather than your personal Profile. This includes anything that you share or post so it’s the best way to ‘push’ content to your customers/fans.
See the ‘Like’ button at the beginning of this article? That’s linked directly to Facebook, allowing our readers to effortlessly share this content with their Facebook friends. It’s a win-win situation because not only does it make it easy for our readers to share interesting (we hope) content on Facebook, it also helps to drive traffic to our website via those who see the reader’s posting on the reader’s Profile.
Social Plugins are not as easy to set up as other Facebook features, so get in touch with us if you’d like help with this. There are a number of other Social Plugins, such as Comments (which allows users to comment directly on your website, via the Facebook platform).
It’s a great idea to reward your Fans with tangible offers such as ‘10% off your order when you use this Facebook-exclusive code’. This will ensure Fans don’t get ‘Page fatigue’ and will also help in gaining new Fans as the rewards are spread via word-of-mouth on Facebook.