Voted winner of the 2010 NZIA Interior and Best Gold Awards. For a number of years we have been looking for the right space, one that would foster creative interaction for our team and clients alike. So when we came across these offices in Victoria Precinct we knew we had found it. Our bespoke professional [...]

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When it comes to brand communications, most local businesses are keen to tap into our famous kiwi pride, but doing so through photography isn’t as easy as dialling up iStock and finding a perfect shot. We often have clients wanting to use a great image they’ve seen, but rarely does the photo fit both the [...]

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There’s a difference between DM and junk mail, and it isn’t just the quality of the paper. So what makes a mailing valuable, and what makes it a candidate for instant recycling? Here are some creative tips to get the most from the medium. Tip 1: It’s about “you” not “us” The greatest strength of […]

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After years of defending the need for Flash on mobile devices (and several half-baked player iterations later), Adobe have officially announced they’re scrapping Flash Player for the Android and BlackBerry platforms. What does this mean exactly? Flash Player currently powers the majority of video content on the internet, along with many websites with deep animation & interaction. […]

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Some things never change – like the consumer need for transparency, value and performance. But for other things, change is inevitable – such as the channels you can use to keep your brand front-of-mind with customers. To make it easier for you to jump onto the right bandwagons, here’s the Magnum summary of marketing trends. […]

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We love a good blog. There is so much quality content on the internet. Here at Magnum we’re constantly ‘wowed’ by the amazing design (fashion, furniture, whatever!) that is all over the web. Like collectors of fine wines and model toys, individuals are constantly scouring the internet for the best designs from all corners of […]

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1 – Create your Facebook presence as a Page, not a Person This is perhaps the most important thing you can do when setting up a Facebook Page for your business. Facebook has two different types of ‘members’ – Profiles/Timelines (for people/individuals) and Pages (for businesses/brands). Profiles should only be used by individuals, whereas Pages should only be used […]

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