Porsche New Zealand
Press Advertising, Direct Marketing
“The Porsche team in New Zealand is small, but we need to think big to make our brand competitive. At the same time we have to be agile to keep up with a constantly changing market place. Magnum is a perfect fit for us, because we require a personal relationship with our agency. The Magnum team always provides options that dovetail with the Porsche brand values, but offers a New Zealand feel that our target market can identify with.”
Sales & Marketing Manager, European Motors Limited
At Magnum we have 98-octane in our blood, which is one of the reasons why Porsche trust us with their brand. In recent years the luxury car market has been under pressure - from the recession and other performance car marques - making it vital for Porsche to maintain its aspirational position.
International style with local flavour
Porsche has an extensive library of brilliantly-shot car images; however the international headlines that go with them aren’t always appropriate for the New Zealand market. We understand the Kiwi performance car driver intimately, so are able to create original headlines that resonate with the local market.
We also develop targeted direct mail pieces for Porsche. Our ‘drive the range’ DM, which invites out-of-town prospects to sample new cars at a metropolitan dealer, has been a huge success for Porsche.