Results-driven advertising
“Shopping centre marketing is about delivering strategic results and adding value to the business. Magnum is able to understand our key objectives and deliver on results, ultimately servicing LynnMall as more than just a creative resource.
The team at Magnum is strategic, creative and highly focused on client service and in this challenging economic environment we are delighted to have them as a strategic partner.”
The team at Magnum is strategic, creative and highly focused on client service and in this challenging economic environment we are delighted to have them as a strategic partner.”
Linh Luong
Marketing Manager, LynnMall, Kiwi Income Property Trust
Every quarter, we produce everyday, a newsletter for the New Lynn community. This Christmas issue features gift ideas from retailers within the mall.
Promotional campaigns vary from school holiday entertainment to giving away a new car.
Seasonal banners are featured throughout the mall.
We developed (and currently maintain) LynnMall's Facebook presence, networking with over 2400 fans. The Facebook page is a central pillar of LynnMall's promotions.
Magnum provides a complete service to LynnMall, managing the Auckland shopping centre’s brand and marketing communications.
Community focus
LynnMall is an everyday type of mall, frequented by thousands of members of the West Auckland community. This is always top-of-mind during our creative process and we strive to ensure it shows through in every campaign.Magnum uses local photography that celebrates the unique aspects of the Auckland landscape and its people, in many cases art directing and coordinating photoshoots using members of the community.
Smart strategy, memorable creative
We’re involved right from the inception of every LynnMall campaign, offering a full spectrum of strategy and creative to deliver results for the shopping centre.Working to the LynnMall brand style and tone, we produce artwork that communicates campaign objectives in a friendly, approachable tone.
A social collective
Magnum has managed LynnMall’s Facebook presence since its inception in mid-2011. We’ve used a series of promotions which, combined with organic growth, have seen the amassing of over 2400 fans, many of whom interact frequently with LynnMall’s Facebook content.The promotions we’ve undertaken via Facebook range from simple ‘enter to win’ competitions through to online polls which integrate offline and online centre campaigns.
