Results-driven advertising
“In marketing it is sometimes difficult to measure the return on activities in revenue, but our relationship with Magnum has really added great value to our business and we can see tangible returns for HP.
Magnum’s commitment and professionalism is reflected in our ongoing investment with them and differentiates Magnum in the industry.”
Magnum’s commitment and professionalism is reflected in our ongoing investment with them and differentiates Magnum in the industry.”
Aaron Lamond
Bladesystem/Proliant Marketing Manager, Hewlett-Packard New Zealand
Hewlett-Packard got the educators’ attention with this inspiring advert and
website combo.
An imaginative 3D entry form grabbed the attention of computer resellers and helped Hewlett-Packard achieve over 1200 sign-ups on day one of the Tech.Ed show.
Magnum has been working with HP for more than 15 years, across all of the company’s divisions - the Personal Systems Group (PSG), Enterprise Systems Group (ESG), Inks and Printers Group (IPG) and Corporate.
A bit of everything
The tasks we take on for HP cover the full spectrum of communications. We have created tactical direct-to-consumer print campaigns, orchestrated major promotional events for reseller channels, developed exciting direct mail concepts and created advertising concepts for use right around the world. Magnum has a reputation at HP for coming up with engaging creative that takes IT communications from ordinary to extraordinary.
Creativity in action
A recent example of Magnum creativity for HP is the ‘Score with HP’ incentive promotion for resellers, which rewarded top-performing sales people with seats at HP’s RWC sports parties. The promotion was a huge success and boosted HP sales significantly. For HP’s international team, we developed print ads and DM ideas for scaleout products. Our creative was deployed around the world.
