Your brand is your first and most vital communication channel. It’s how you connect with customers and present yourself to the world. It has to be aligned to your business goals and vision, clearly communicating who you are, what you do and your reason for being.
Every project we undertake begins with a clear understanding of your business and objectives. What’s the idea? Your purpose? Your intention? The essence that describes your business and makes it relevant to your target market.
By shaping a clear and cohesive brand that can be implemented across all your marketing channels, you can start to create brand advocates. It all begins in the minds of your audiences.
We ask the right questions and listen intently to the answers. Research is vital to ensure we fully understand your audience, your business and your industry. We take the necessary steps to clarify your vision, strategies, values and goals. We then distill these insights and present the findings.
We articulate a newfound brand strategy based on factual insights and shrewd intuitive understanding, comprising brand messaging, tone-of-voice, as well as pertinent visual stimuli to indicate the proposed brand essence.
Personality / Tone of voice
Vision and values
Digital / online strategy
We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience. We apply our concepts to mock ups of key project deliverables, enabling you to view our work in context. Together we determine a preferred visual direction before we further develop and refine the chosen concept.
Direction of the brand
Online and offline services
Brand style guides
We welcome the opportunity to support your ongoing business marketing needs. We act as an extension of your team, providing valuable strategic support, campaign management, implementation and maintenance. This personalised approach enables our clients to benefit from working alongside a dedicated team who understand your business and its unique requirements.
Banners / Online banners
Video / Photography
Culture – internal and external