Approach

It starts with your unique and compelling story.

Where it comes together

Creativity
with purpose.

Your brand is your first and most vital communication channel. It’s how you connect with customers and present yourself to the world. It has to be aligned to your business goals and vision, clearly communicating who you are, what you do and your reason for being.

Every project we undertake begins with a clear understanding of your business and objectives. What’s the idea? Your purpose? Your intention? The essence that describes your business and makes it relevant to your target market.

By shaping a clear and cohesive brand that can be implemented across all your marketing channels, you can start to create brand advocates. It all begins in the minds of your audiences.

01.
Understand

We ask the right questions and listen intently to the answers. Research is vital to ensure we fully understand your audience, your business and your industry. We take the necessary steps to clarify your vision, strategies, values and goals. We then distill these insights and present the findings.

Discovery workshops
Focus groups
Interviews
Market Research
Brand Questionnaires
Surveys
Competitor analysis
Brand Audits

02.
Think

We articulate a newfound brand strategy based on factual insights and shrewd intuitive understanding, comprising brand messaging, tone-of-voice, as well as pertinent visual stimuli to indicate the proposed brand essence.

Brand positioning
Value proposition
Organisational purpose
Key differentiators
Personality / Tone of voice
Brand story
Brand architecture
Brand messaging
Brand essence
Vision and values
Brand implementation
Digital / online strategy

03.
Design

We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience. We apply our concepts to mock ups of key project deliverables, enabling you to view our work in context. Together we determine a preferred visual direction before we further develop and refine the chosen concept.

Brand implementation
Visual identity
Marketing channels
Production requirements
Direction of the brand
Online and offline services
Brand style guides

04.
Manage

We welcome the opportunity to support your ongoing business marketing needs. We act as an extension of your team, providing valuable strategic support, campaign management, implementation and maintenance. This personalised approach enables our clients to benefit from working alongside a dedicated team who understand your business and its unique requirements.

Corporate stationery
Corporate communications
Packaging design
Marketing campaigns
Advertising
Event materials
Signage
Responsive websites
Banners / Online banners
Video / Photography
Corporate profiles
Culture – internal and external