A blank piece
of paper

During the three decades that Magnum has been in business, the communications industry has evolved rapidly. What worked 10 years ago won’t necessarily get results today. While we let experience guide us, we are careful not to make assumptions about what your target is thinking. Every job begins with a blank piece of paper, which we fill in by following specific processes.

We understand that our success depends on our clients’ success, so everything we do is designed to make a measurable difference. There’s nothing we love more than celebrating great results with you and your team.
Our process for results-driven advertising
1. Understand your business, your customers and your competitors
Who is your market? What do they want? Who are your competitors? What’s their strategy? What mind space do they own with your customers?

Analysing customer behaviour and competitor activity can help you to pinpoint a unique point of difference for your brand. If research isn’t available, we can help you to uncover this essential information.

2. Develop a tactical
media plan
What media channels will work for you? How can you get the biggest bang for your media buck?

Working with one of Auckland’s leading media strategists, we’ll design an efficient and effective media plan with the right balance of reach and frequency.

3. Create compelling advertising
What’s your primary point of difference? What benefits are you offering? How can you communicate these to your audience?

Beginning with a carefully-crafted brief, we’ll create an advertising campaign that connects to and entertains your customer. You can’t get results if nobody’s paying attention to your ads.

Review
Results